Resume
Digital platforms leader focused on human-centered UX, experimentation, and analytics. I translate business goals into experiences people actually enjoy using.
Experience
Senior Manager, Digital Platforms — Verizon
Experience testing • Adobe Analytics • A/B testing • Data governance
- Led experimentation strategy across key funnels; improved engagement and revenue with data-backed decisions.
- Owned data layer + governance standards to accelerate analysis without sacrificing quality.
- Partnered with product/design/engineering to ship iterative improvements quickly.
Previous Roles — Strategy & Analytics
- Progressed through analyst → consultant → manager roles focused on testing, measurement, and platform ownership.
Skills
UX research & heuristics, A/B & multivariate testing, Adobe Analytics/AEM/Target, data governance, stakeholder alignment, roadmap planning.