Resume

Product marketing leader, go-to-market strategist, and a data-driven storyteller who excels at translating complex business goals into simple, human-centered digital experiences.

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Experience

Senior Manager of Digital Platforms

Verizon | Sep 2023 - Present

  • Led cross-functional go-to-market strategy for B2B portal enhancements, driving $8M in incremental annual ecommerce revenue.
  • Developed and optimized segmented campaign strategies, increasing engagement by 71% and driving 725K+ incremental clicks.
  • Drove high-impact experimentation roadmap, using A/B testing to grow cart additions by 26% YoY (100K+ gain).
  • Surpassed the gross addition target by 143%, demonstrating exceptional achievement in customer acquisition goals.

Manager of Digital Platforms

Verizon | Feb 2022 - Sep 2023

  • Owned product marketing strategy for Verizon Business’s highest-traffic platform (40%+ of digital volume).
  • Enabled dynamic content personalization at scale by integrating 20+ new audience segments into AEM.
  • Championed the adoption of A/B testing, initiating and implementing over 50 tests in 2022—a foundational shift from zero tests in 2021.

Consultant of Digital Platforms

Verizon | Jul 2020 - Feb 2022

  • Led the successful implementation of a screen recording platform, enabling customer session reviews for the first time.
  • Oversaw the strategic transition of data analytics platforms, significantly enhancing data accuracy and operational efficiency.

Senior Analyst of Digital Platforms

Verizon | Sep 2017 - Jul 2020

  • Transformed the organization's approach to web analytics by developing over a dozen dashboards from minimal initial use.
  • Led training initiatives for Adobe Analytics, equipping new users to effectively leverage enterprise technology.

Conversion Analyst

Pearson | Mar 2016 - Jul 2017

  • Boosted Pearson’s landing page conversions by 70% in 8 months through strategic testing and personalization.

Support Analyst to Senior Analyst

CMO Compliance | Nov 2014 - Mar 2016

  • Streamlined onboarding with detailed training guides for JIRA and Confluence, boosting team efficiency.

Skills & Tools

Go-To-Market Strategy, Product Marketing, A/B & Multivariate Testing, Personalization, Data Governance, UX Research, Stakeholder Alignment, Roadmap Planning

Tools: Adobe Target, Adobe Experience Manager (AEM), Adobe Analytics, ContentSquare, JIRA

Education

B.S. in Business Marketing — Liberty University, Lynchburg, VA