Hi, I’m Matthew.
I’m a digital marketing leader with a passion for building data-driven strategies that connect with users. With a background in leading high-impact experimentation and personalization at Verizon, I specialize in transforming business goals into simple, human-centered digital experiences.
Below is a small tech demo I built to showcase this approach. Give it a try!
About This Feature
This "Gear Forecaster" is a proof-of-concept for personalized e-commerce. It uses the OpenWeatherMap API via a secure serverless function to fetch a visitor's local weather. Based on the conditions, it dynamically suggests relevant product categories, demonstrating a practical way to increase user engagement and conversion.
It was designed as a fun example of how I approach digital strategy: blending data, user context, and business goals to create a valuable experience. If you like what you see, I'd love to discuss it further. Together, we can explore web and user engagement strategies for e-commerce.